The Horse 2023

Environment & Technology

Compensating for the climate: Penguin with a dent

Kompensieren fürs Klima: Pinguin mit Beule

Innert weniger Jahre vom Start-up zum Milliardenkonzern: Die Zürcher Firma South Pole verhilft Unternehmen zu einem besseren Image beim Klimaschutz. Doch ausgerechnet an ihrem Prestigeprojekt gibt es Zweifel – was die ganze Branche in Erklärungsnot bringt.

>WOZ-03-2023_South-Pole.pdf (5.38 mb)

From start-up to billion-dollar corporation in just a few years: the Zurich-based company South Pole helps companies improve their image in climate protection. But of all things, there are doubts about its prestigious project - which puts the entire industry in a spot of bother.